Privacy Policy
This Privacy Policy describes how Better World Beverages LLC, doing business as Legacy of Vitality (“Legacy of Vitality,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit https://legacyofvitality.com , make a purchase, enter one of our sweepstakes, contests, or giveaways, sign up for email or text messages, or otherwise interact with us. By using our website or entering any of our promotions, you agree to the practices described in this Policy.
1. Information We Collect
Information you provide to us
• Contact and identity information — name, email address, mobile phone number, and mailing, billing, or shipping address.
• Order information — the products you purchase and payment details. Payments are processed by our third-party payment processor; we do not store full payment card numbers.
• Sweepstakes and promotion entries — the information required to enter or claim a prize, which may include your name, email, phone number, and social media handle. Prize winners may also be asked to provide additional information needed to verify eligibility and fulfill the prize, including a completed IRS Form W-9 for tax reporting.
• Communications — messages, reviews, survey responses, and other information you send us.
Information collected automatically
• Device and usage data — IP address, browser type, device identifiers, pages viewed, referring pages, and timestamps, collected through cookies and similar technologies.
• Analytics and advertising data — collected through tools such as Google Analytics and the Meta (Facebook/Instagram) pixel to understand and improve site performance.
Information from third parties
• Social media platforms — when you follow, like, or engage with us as part of a promotion, we may receive limited information consistent with that platform’s settings and policies.
• Service providers and partners — including payment processors, shipping and fulfillment providers, our sweepstakes administration platform, and fraud-prevention and advertising partners.
2. How We Use Your Information
We use personal information to:
• Process, fulfill, and support your orders and provide customer service.
• Administer our sweepstakes and promotions — verify eligibility, select and notify winners, deliver prizes, meet tax and reporting obligations, and, where permitted, announce winners.
• Send you marketing email and text messages you have opted in to receive, including offers, product news, and promotion updates.
• Personalize, analyze, and improve our website, products, and marketing.
• Detect and prevent fraud, enforce our terms, and comply with legal obligations.
For individuals in the EEA or UK, our legal bases for processing include your consent, performance of a contract, our legitimate business interests, and compliance with legal obligations.
3. Sweepstakes and Promotions
When you enter a sweepstakes, contest, or giveaway, we collect the information needed to administer it. We may share entrant information with third parties who help us run the promotion — such as our sweepstakes platform and prize or fulfillment partners — and with regulators or authorities where required by law. Before a prize is awarded, a winner may be required to provide additional information, such as a signed affidavit of eligibility and a liability and publicity release where lawful, and a completed IRS Form W-9. We may issue an IRS Form 1099 for the value of any prize as required by law. Where permitted by the applicable Official Rules and by law, we may publicly announce a winner’s first name, last initial, and city and state. Each promotion is also governed by its own Official Rules, which control in the event of any conflict with our marketing materials or this Policy.
4. Text Messaging (SMS) Terms
By providing your mobile number and opting in, you consent to receive recurring automated marketing and transactional text messages from Legacy of Vitality at the number provided, including messages sent using an automatic telephone dialing system. Consent is not a condition of any purchase or of entering any sweepstakes or promotion. Message frequency varies. Message and data rates may apply. You can reply STOP to unsubscribe at any time, or reply HELP for help. Carriers are not liable for delayed or undelivered messages.
Your mobile opt-in and consent information is never sold or shared with third parties for their own marketing purposes. We share it only with service providers who help us deliver our own messages.
5. Email Marketing
We send marketing emails only where permitted by law. Every marketing email includes an unsubscribe link, and you can opt out at any time. We may still send you transactional messages, such as order confirmations and prize notifications, that are necessary to our relationship with you.
6. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies for site functionality, analytics, and advertising. You can control or disable cookies through your browser settings, though some features may not work properly without them. Where required, we honor recognized opt-out preference signals, such as the Global Privacy Control (GPC).
7. How We Share Your Information
We do not sell your personal information for money. We may share personal information with:
• Service providers who perform services on our behalf, such as website hosting, payment processing, shipping, email and SMS delivery, analytics, and sweepstakes administration.
• Advertising and analytics partners. Some uses of cookies and pixels for targeted advertising may be considered “sharing” or “targeted advertising” under certain state laws; you may opt out as described in Section 8.
• Legal and safety purposes — to comply with law, respond to lawful requests, enforce our terms, or protect the rights, property, or safety of Legacy of Vitality, our customers, or others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of all or part of our business.
8. Your Privacy Rights
U.S. state privacy rights
Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Utah, and others with comprehensive privacy laws), you may have the right to request access to the personal information we hold about you, to request that we delete or correct it, to opt out of the “sale” or “sharing” of personal information and targeted advertising, and to not be discriminated against for exercising these rights. California residents may also request the categories and specific pieces of personal information we have collected.
EEA and UK rights
If you are located in the EEA or UK, you may have the right to access, rectify, erase, restrict, or object to certain processing of your personal information, to data portability, to withdraw consent, and to lodge a complaint with your local supervisory authority.
How to exercise your rights
To make a request, contact us at [privacy email] or the address in Section 15. We may need to verify your identity before responding, and authorized agents may submit requests where permitted by law.
9. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this Policy, including to provide our services, comply with legal, tax, and recordkeeping obligations (such as sweepstakes and prize records), resolve disputes, and enforce our agreements.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our website and promotions are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Entry into our sweepstakes and promotions is limited to individuals who are at least 18 years of age. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. International Users
We are based in the United States and process personal information in the United States. If you access our website or enter our promotions from outside the United States, you understand that your information will be transferred to and processed in the United States, which may have data protection laws different from those in your country.
13. Third-Party Links
Our website may contain links to third-party websites or services that we do not operate or control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the “Last updated” date above. Your continued use of our website or promotions after changes take effect constitutes acceptance of the revised Policy.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Better World Beverages LLC (Legacy of Vitality)
[Mailing address], Bellingham, WA
Email: chris@legacyofvitality.com • Website: www.legacyofvitality.com